Athletic Shoes vs. Hyper Shoes

Motion controlled Footwear

The difference between athletic shoes and hyper shoes

By: Mosimo Jones


As a personal preference we don’t really use the term “athletic shoes” while we prefer hyper shoes as a catchall term to describe ultra-exotic performance shoes. Nevertheless, sneakerheads insist that there should be a distinction between the two and continue using the term when they deem it appropriate. We know the basic definition of a hyper shoe as defined and accepted by most sneakerheads meaning hyped up overpriced shoes. Likewise, some companies love the term so much they use it for all their latest shoe releases. However, to understand the definition of what a true hyper shoe is lets start with the meaning of an athletic shoe.

According to Wikipedia, athletic shoes (also known as sneakers, tennis shoes, runners, takkies, or trainers) are shoes primarily designed for sports or other forms of physical exercise. Athletic shoes have evolved to be used for casual everyday activities. The term generally describes a type of footwear with a flexible sole made of rubber or synthetic material and an upper made of leather or synthetic materials.

Examples of such shoes include athletic footwear such as:

  • Basketball shoes
  • Tennis shoes
  • Cross trainers
  • Shoes worn for specific sports

According to Wikipedia the term ‘athletic shoes’ is typically used for shoes utilized for running in a marathon or half marathonbasketball, and tennis (among others), but tends to exclude shoes for sports played on grass such as association football and rugby football, which are generally known as ‘studs’ or in North America as cleatsAttributes of an athletic shoe include a flexible sole, appropriate tread for the function, and ability to absorb impact. As the industry and designs have expanded, the term “athletic shoes” is based more on the design of the bottom of the shoe than the aesthetics of the top of the shoe. Today’s designs include sandals, Mary Janes, and even elevated styles suitable for running, dancing, and jumping. The shoes themselves are made of flexible compounds, typically featuring a sole made of dense rubber. While the original design was basic, manufacturers have since tailored athletic shoes for their specific purposes. An example of this is the spiked shoe developed for track running. Many of these shoes are made up to very large sizes for athletes with large feet.

Now that you understand the definition of an athletic shoe, let me explain what our definition is of a true hyper shoe is and why it is so different and like no other sneakers on the market. We simply define a hyper shoe as a top-tier athletic shoe that bests all or most of the elements of standard athletic shoes including, but not limited to technology, price, performance, and appearance. Here is where you can think about what you consider to be some examples of hyper shoes, and if they are truly hyper shoes without us mentioning our competitors.


We consider Pharaoh Athletics to have produced the first true hyper shoe to ever exist with one key factor. That one key factor is so key, it alone must have a separate category to explain the technology. Just like hypercars evolved with technology; acceleration, price, rarity, top speed, and appearance which separates it from the normal supercar. Elements such as materials used, design, and technology create the platform for our hyper shoes. One key factor that our hyper shoes do not share with our competitors is the flexible midsole. Yes, you heard that correctly, our hyper shoes do not have a flexible rubber midsole. Why, because just like the dinosaur the flexible rubber midsole is too old, and it has over run its course in history. It’s time for a change, so we decided to throw away the blue prints that everyone is using and create a shoe for today’s athletes driven with technology. Like a car, we use a chassis (midsole) platform for support of the shoe, which connects an inflated heel pad, and a forefront pad that rotates up 360 degrees. The combination of these 3 elements allows the user to have accelerated speed for stop and go motion, and increased field awareness using the rotating pad to pivot or maneuver sideways.

Motion Controlled Footwear

Motion-Controlled Footwear is designed to enhance an athlete’s natural ability while engaged in grass or turf related sports. The unique features of this invention will provide the following benefits for all consumers.

  • An athletic shoe designed to allow a person to accelerate faster with better body posture, balance and maneuverability
  • Users may experience less fatigue as less energy is needed when walking, jogging and running
  • The carbon-fiber or flexible plastic exoskeleton provides increased strength and support
  • The foot’s heel is cushioned by a ball of inflated air
  • The front end of the shoe can rotate to provide better balance and movement

The benefits for Athletes

Football, and soccer cleats are designed for forward and backward motion. Example, an athlete on a grass or turf field is at their fastest running forwards than backwards. Motion-Controlled Footwear is designed for running forwards, backwards, and sideways. The front rotating pad helps to adjust the athlete’s motion while running at a high speed. Pharaoh Athletics is a revolutionary startup company created by Mosimo Jones, the inventor and founder of motion controlled footwear. Our company is committed to the innovation of athletic footwear merging, art, and technology. Motion controlled footwear is a patented product in the development stage and we are presently working hard to create a prototype. Further research will allow us to deliver the best product to hit the market for athletes, and for people who love exclusive footwear. If you are interested in purchasing the future of athletic footwear support our crowdfund. For more information visit us at Pharaoh Athletics.



1. Sneakers. (2017, June 19). Retrieved June 25, 2017, from