About Us

"Commit to innovation of the brand merging art, technology, and luxury custom footwear"

The Company behind the Shoe

A team that loves to create

Pharaoh Athletics is an established research and development company bringing the power and value of a brand together with technology and style through high quality sports apparel. The company has a wide range of high quality branded clothing items that are in high demand by sportsmen and athletes that has seen some considerable success in recent years.

With 15 years of experience the founder of Pharaoh Athletics has grown a company that has proven itself as a preferred retailer of sports apparel gaining a large and growing customer base and demonstrating knowledge and understanding of the market at the same time. Innovation combined with outstanding customer service and astute business sense have been the reasons for success.

Above all Pharaoh Athletics are innovators of sports clothing and footwear aspiring to become the Apple of the sports apparel industry worldwide. The Motion Controlled Footwear range is a result of this and the footwear needs to be prototyped and eventually taken to market.

Company History

In 2011, while working for a well established retail electronic company the founder walked two miles back and forth to work. It was then, a brilliant idea spawn to life for a special shoe to provide better support, stability, and to propel the body forward. After several attempts to start other businesses, the founder decided to focus 100% of the time on this new invention, so in 2013 Pharaoh Athletics was registered as an limited liability corporation. With a lack of knowledge about the shoe industry and startup funding the founder ran into problems. So, in 2016 Pharaoh Athletics decided to change course to finance the business  by producing apparel (t-shirts, hats) as a crowdfunding source.

The Revolution is about to Begin

The Future Is Now: Message from Inventor

Innovators have always been driven with passion, and the unknown is more of a challenge like space is to our astronauts leaning on faith, courage, skill, and bravery. Throughout history we have heard about or witnessed many stories about Americans who pioneered inventing new products that made our lives easier. As time goes on, and the pioneers life has moved on the products have become a part of our daily life and their legacy continues to live. To be American is to drive innovation forward no matter the obstacle, set backs, the trials, the unbelievers, and the limitless amount of hearing these words; “No!” that inventors, or entrepreneurs encounter after there first “Yes!”

My goal for Pharaoh Athletics is not to become a regular shoe Company. As an Inventor, Motion-Controlled Footwear was never just a regular shoe, and I never went to school for designing shoes. The shoes that were created took 5 years to develop, and numerous patents to get the design just right due to my lack of knowledge of shoe design. However, I am certain that what I created may not change the world but it will change the way we wear shoes. If you haven’t noticed or read yet, I talk a lot about cars. Well, just like Henry Ford was a pioneer for the invention of the motor vehicle, I consider Pharaoh Athletics to be a pioneer of the American sneakers. Motion-Controlled Footwear share similar characteristics as cars, however since we are talking about cars, instead of developing a normal driving car that gets you from point A to B, I wanted to create the car of my dreams within a shoe that was fun, exciting, thrill seeking, and above all delivered the “Wow Factor!” They are called Hyper Shoes.

As we start our Journey, come join us to set a new bar for athletic footwear, and continue a legacy that lives on in our spirit to conquer boundaries. The revolution has only begun, and the future is now!

Thank you,

Mosimo J.

C.E.O. and Inventor

Motion-Controlled Footwear is designed to enhance an athletes natural ability while engaged in grass or turf related sports. The unique features of this invention will provide the following benefits for all consumers

  • An athletic shoe designed to allow a person to accelerate faster with better body posture, balance and maneuverability
  • Users may experience less fatigue as less energy is needed when walking, jogging and running
  • The carbon-fiber or flexible plastic exoskeleton provides increased strength and support
  • The foot’s heel is cushioned by a ball of inflated air
  • The front end of the shoe can rotate to provide better balance and movement


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 Pharaoh Athletics will manufacture three tier styles for men (future women line in year 2). Our top Tier 1 line will have customized shoes to fit the customer, and all the patented technology (360 degree rotating front sole, inflated rubber heel, and air inflated system to control pressure and support) included. Tier 2 line will not be customizable, and will include (360 degree front rotating sole, and inflated rubber heel). The bottom Tier 3 line will not be customizable, and will only include inflated heel supports.

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The midsole chassis (midsole) is the body of the of the shoe, which holds the inflated heel pad, and the rotating pad (pad rotates 180-360 degrees). The combination of these 3 elements allows the user to have accelerated speed for stop and go motion with the inflated heel pad, and increased field awareness using the rotating pad to pivot or maneuver sideways.

What does this mean?

Football, and soccer cleats are designed for forward and backward motion. Example, an athlete on a grass or turf field is at there fastest running forwards than backwards. Motion-Controlled Footwear is designed for running forwards, backwards, and sideways using the rotating pad to adjust the athletes motion while running at a high speed. Thus, allowing an athlete to have better agility and out performing there competition. 

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Pharaoh Athletics is an online based Company. Our headquarters is located in Palmetto, Florida. Any potential investors, or questions related about our services please contact us using the information below.
1817 U.S. 41 North, Palmetto, Florida, 34221
(941) 567-0492