The Company behind the shoe


Founded in 2013, by Mosi “Mosimo” Jones, Pharaoh Athletics started with a sketch to create a new sneaker that could revolutionize the athletic shoe market. This wasn’t just a sketch to create a cool sneaker for customers to stand in line camped out to get there hands on. What we wanted to do was create something magical in a saturated space, that “Wow” factor! Well, we have done it folks, and we guarantee if you are an athlete you will look back one day and wonder how did you ever play sports without a pair of our shoes. Pharaoh Athletics is the first to offer a new technology for footwear advancement, and reinventing how shoes are manufactured. Our new technology is called motion controlled footwear. Motion controlled footwear is designed to enhance an athletes natural ability while engaged in grass or turf related sports.

Pharaoh Athletics is an established research and development company. With 15 years of experience the founder of Pharaoh Athletics has grown a company that has proven itself as a preferred retailer of sports apparel gaining a large and growing customer base and demonstrating knowledge and understanding of the market at the same time. Innovation combined with outstanding customer service and astute business sense have been the reasons for success. Above all Pharaoh Athletics are innovators of sports clothing and footwear aspiring to become the Apple of the sports apparel industry worldwide. The Motion Controlled Footwear range is a result of this and the footwear needs to be prototyped and eventually taken to market.

Our mission is committed to innovation of the brand merging art, technology and luxury custom footwear for athletes. 



For more information about Motion Control Footwear

Innovators have always been driven with passion, and the unknown is more of a challenge like space is to our astronauts leaning on faith, courage, skill, and bravery. Throughout history we have heard about or witnessed many stories about Americans who pioneered inventing new products that made our lives easier. As time goes on, and the pioneers life has moved on the products have become a part of our daily life and their legacy continues to live. To be American is to drive innovation forward no matter the obstacle, set backs, the trials, the unbelievers, and the limitless amount of hearing these words; “No!” that inventors, or entrepreneurs encounter after there first “Yes!”

My goal for Pharaoh Athletics is not to become a regular shoe Company. As an Inventor, Motion-Controlled Footwear was never just a regular shoe, and I never went to school for designing shoes. The shoes that were created took 5 years to develop, and numerous patents to get the design just right due to my lack of knowledge of shoe design. However, I am certain that what I created may not change the world but it will change the way we wear shoes.

If you haven’t noticed or read yet, I talk a lot about cars. Well, just like Henry Ford was a pioneer for the invention of the motor vehicle, I consider Pharaoh Athletics to be a pioneer of the American sneakers. Motion-Controlled Footwear share similar characteristics as cars, however since we are talking about cars, instead of developing a normal driving car that gets you from point A to B, I wanted to create the car of my dreams within a shoe that was fun, exciting, thrill seeking, and above all delivered the “Wow Factor!” They are called Hyper Shoes.

As we start our Journey, come join us to set a new bar for athletic footwear, and continue a legacy that lives on in our spirit to conquer boundaries. The revolution has only begun, and the future is now!

Thank you,

Mosimo J.

C.E.O. and Inventor